Beauty of Joseon is a Korean skincare brand that blends tradition with modern skincare science. Inspired by Hanbang, traditional Korean medicine, the brand uses ingredients with a long history in Korean culture, including ginseng, rice, green tea and green plum, incorporating them into contemporary skincare formulas.
Drawing inspiration from the beauty rituals of the Joseon Dynasty, the brand focuses on gentle yet effective formulas designed for different skin types and concerns. For Beauty of Joseon, skincare is more than a daily routine — it is a modern interpretation of a traditional self-care ritual.
